Global Communication in Business and Culture, B.Sc.

The knowledge from the course provides you with numerous opportunities to realize your full poten- tial. You will be most suitably equipped to work as an intercultural expert and drive the international orientation of enterprises and organisations in busi- ness, media, culture, and politics. The course will also suit anyone intending to manage international processes as intercultural coaches or international managers in marketing, recruiting or product management. Graduates of Global Communication in Business and Culture have three decisive advantages:

• Your combination of knowledge is unique. Mittweida University of Applied Sciences is the only place to offer such a broad combination of business, media, culture, and languages with additional sought-after certifi cates in digital skills and intercultural competence.
• You can apply your knowledge to real-life cases. Your lecturers are experts with international experience and know exactly what matters. They teach you how to tackle complex challenges using scientifi c reasoning and methods.
• Your competencies make you an expert. Intense practical orientation, your specialisation in a cultural area of study and an integrated interna- tional study component give you an edge. After graduation you will have more experience than your future boss.

You are free to pursue a successful career in indus- try or work for political or non-governmental orga- nisations. Whether you want to work as a strategist, communicator, content creator or consultant - your work will be in demand as an independent free- lancer or as an employed professional.

Global Communication in Business and Culture has an innovative course structure that allows students the greatest possible freedom for individual development.

The content is delivered online at several stages of your course. This means that you can study at any time and from any location, and you will be far more independent than a traditional student. You will gain individual experience during your studies that other students only have after graduation. In semesters one to three you will focus on acquiring core knowledge and gaining experience. Each module addresses key issues from business studies, economics, media studies, society, and culture. Semester four is your semester abroad. In the fifth and sixth semesters, you will consolidate your knowledge and graduate after submitting your Bachelor’s thesis.

Mobility is a key part of the course. Regular field trips to various locations where you can see the theoretical knowledge from business, media, and culture come alive are integrated into the course. Back in Mittweida, you will work through your impressions and deepen your knowledge while experts guide you and give you first-hand reports from the field. These include:

• Prof. Dr. Kai Gniffke, Director-General of Südwestrundfunk
• Dr. Johannes Beermann, Executive Board member at Deutsche Bundesbank, the central bank of the Federal Republic of Germany
• Gabin Ananou, former ambassador to the Togolese Republic in Germany • Claudia Graus, Executive Board member at UNICEF Germany
• Dr. Falk Kunadt, Senior Strategy Analyst for Strategic Foresight, Think Tank of the German Aerospace Centre
• Dr. Tatiana Tarasova, EMEA Director Key Account Management, BSI Group, global leader in business standards and certification