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Media Management, Bachelor of Arts

Faculty Media Sciences
Course of studies Media Management
Degree Bachelor
Academic degree Bachelor of Arts
Start Winter semester
Regular study period 6 Semesters
Further qualification Media and Communication Studies (M.A.)
Industrial Management (M.Sc.)
Category media
Study fields Digital Media and Journalism
Media and Business
Media Production
eSports and Games Marketing
Type of study full-time studies
Admission restriction Yes
Tuition No
Credits 180
Accredited Yes
Application portal International Office


Mittweida media managers form the new, digital generation of media makers. For us, one medium is not enough.

We don't just produce for one channel like television or radio. We want to tell stories that you can read on paper, hear on the radio, feel at events and see in videos.

In Germany's most modern academic media centre, all possibilities are open to you. Whether it's the TV studio, visual effects and post-production, a digital printery, the FM radio station 99drei or the infinite online world - here you'll experience what holds media together technically, in terms of content and economically. You learn how to creatively weave them together yourself.

In practical projects such as medienMITTWEIDA, the Campus Festival Mittweida and the Media Forum, you will immediately put what you have learned into practice under real-life conditions and expand your skills and interests individually.

Career Prospects

If you study media management in Mittweida, you have a choice. Depending on your focus, you have a wide range of options for your professional life:

Author | Creative Director | Editor or SFX Artist | Producer | Production Manager | Production Manager | Project Manager | Editor | Director | Social Media Manager | Video Journalist | Web Artist | and many more.

You will find your job wherever content is produced and communicated:

  • Agencies in advertising, marketing, events and social media
  • national and international brands
  • TV and film productions
  • radio
  • publishing houses
  • Start-ups
  • multi-channel networks

In addition to a permanent position, the Bachelor's degree opens up the possibility of becoming self-employed. In addition, the path to a postgraduate Master's programme such as Media and Communication Studies in Mittweida is open to you.


In your basic studies, you will gain a sound knowledge of content, design, business administration and media technology and production. Afterwards, you decide on a specialisation:

Digital Media and Journalism

Text and concept are your world, storytelling is your craft. You write for blogs, magazines, radio and television programmes. You conduct interviews or host your own programme. Knowledge of Web 4.0, content management and social media round off your profile.

Media Production

Film and TV inspire you. Netflix, YouTube and Instagram are your home. When it comes to audiovisual production, you play to your strengths. Are you enthusiastic about working on camera, directing or editing? In Mittweida you'll become a specialist in dramaturgy and screenwriting. You will develop new formats, music videos and TV series.

eSports and Games Marketing

LAN parties are your passion? Make it your profession! You learn to plan, organise, design, market and broadcast eSports events live. You'll know how the industry works, learn the practical steps of games development and marketing, and develop profitable eSports business models as well as suitable marketing concepts.

Media and Business

You have an overview, know schedules and budgets. You take care of all resources that are necessary for complex media productions: You book artists and actors, negotiate with directors and clients. As a project manager, marketing and sales professional, you hold all the reins firmly in your hand.

Application and admission

Are you interested?

Then follow the steps below to complete your application:

  1. Register at hochschulstart.de. Select the degree programme Media Management at Mittweida University of Applied Sciences. You will receive an applicant ID (BID) and an authentication number (BAN).

  2. Now go to the application portal of the university. Register here as well by entering the BID and the BAN from hochschulstart.de and completing the missing information. The portals are now linked and you can complete the application on the university's application portal. Upload all the required documents and enter all the necessary information.

  3. For admission, your application will go through a selection procedure. You can find more information about the criteria and the selection process here.

You can take up your studies in Mittweida if you have:

  • the general higher education entrance qualification or
  • the subject-related higher education entrance qualification (for the corresponding subject area) or
  • the entrance qualification for a university of applied sciences.

All information about application deadlines and the required documents can be found here.

If you do not have any of the above-mentioned qualifications, you have the option of obtaining a university entrance qualification. You can find all information on studying without an Abitur here.

There are special application deadlines for international applicants. All information on this can be found here.